About us

With over four decades of experience, Ford Swift is one of the most trusted names in the jewelry and watch industry. Born into the business, Ford developed a passion for fine jewelry and timepieces at an early age, selling his first three-carat diamond at just 13 years old. Since then, he has built a career specializing in the buying, selling, and appraising of estate jewelry, fine diamonds, luxury watches, and precious metals.

A Graduate Gemologist (GIA) and widely recognized as one of the top watch authenticators in the industry, Ford has advised clients ranging from private collectors to large estates. His reputation rests on integrity, expertise, and an unmatched eye for quality.

Beyond his technical mastery, Ford is known for making every client feel comfortable, whether they’re selling a family heirloom or seeking a professional appraisal. His philosophy is simple: combine honesty with world-class expertise to deliver the best possible experience.

Today, Ford and his team at Gold Standard Co. provide discreet, professional services in jewelry buying, custom design, and asset lending. Whether you’re looking to sell, invest, or simply learn more about the value of your pieces, you can rely on Ford’s lifetime of knowledge and passion for the craft.