Upload clear photos of your jewelry, watches, gold, silver, or valuables. Include any certificates or receipts, they help us provide a more accurate estimate.
Our experts will review your items and send you a no-obligation offer based on current market value. Know exactly what your items are worth.
Ready to move forward? Schedule a confidential, one-on-one consultation with Ford Swift, GIA-certified gemologist and owner of Gold Standard Co. All appointments are private and by reservation only.
Accept our offer and walk out with payment in hand. No waiting, no fees, no hassle. Just a fair deal and immediate cash.
Next Event
Turn Your Valuables Into Immediate Cash
Join us at our exclusive Estate Jewelry & Watch Buying Event at Hotel Paseo. Bring your unwanted gold, silver, diamonds, coins, and fine watches for a free, no-obligation evaluation by our trusted experts.
ABOUT US
Ford is a accredited Graduate Gemologist from GIA with a lifelong background in fine jewelry, luxury watches, and precious metals. Raised in the trade, he’s been evaluating and buying high-value assets since his teens. As founder of Gold Standard Co., Ford delivers private, appointment-only service built on expertise, discretion, and fair market value.
Backed by a lifetime of experience and an extensive network of dealers and collectors, I deliver top-market value for exceptional treasures from renowned maisons such as Cartier, Patek Philippe, Van Cleef & Arpels, Rolex, and Harry Winston.
OUR SERVICES
I get the most out of your gold, jewelry, and precious items. Let me evaluate and make you a fair offer.
I want to know moreLearn proven appraisal techniques and get insider insights to understand the true value of your timepieces.
I want to learn moreDo you have the basics of jewelry valuation under control and are ready to go deeper? I am here for you!
I want to askWork with me.
TESTIMONIALS
Wonderful experience overall. He is genuinely kind, friendly, and honest, and he made everything feel smooth and comfortable. We met twice, and both times the experience was very positive. Highly recommended I would absolutely suggest working with them ⭐️⭐️⭐️⭐️⭐️⭐️
Highly recommend. Todd was knowledgeable, patient, and extremely transparent. He helped identify what I had, explained my options clearly, and when it came to items he couldn’t fully verify (like my Asian jade), he didn’t guess — he offered to send them directly to a specialist for me to save the extra legwork. He’s also been incredibly helpful with an antique Rolex pocket watch, explaining its value and the best options going forward. That kind of service and integrity is rare.
Brought some precious metal items (rings, bracelets, etc) that were left in my late grandmother’s house to discuss with Todd as nobody in the family wanted them. In the process, found out he was very knowledgeable about antique watches and previous stones as well. So he is helping us with a Rolex pocket watch from the early 1900s as well as some jade carvings and Navajo turquoise jewelry. We had an offer on the Rolex from another business, which he advised us was far below true value. It is a pleasure working with someone who clearly loves his work and has a high degree of integrity.
Great guy great price very knowledgeable had a great time
Great customer service, easy parking, clean professional facility.
I had such an easy experience with Ford, he made time for me even without an appointment. It was a breeze and I learned a ton while going through with my sale.
Clear answers transparency and real money for your valuables.
