Privacy policy
GOLD STANDARD BUYS
Privacy Policy
Effective Date: May 15, 2026
Gold Standard Buys ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at goldstandardbuys.com (the "Site") or use our estate jewelry buying, appraisal, and consultation services (collectively, the "Services").
Please read this Privacy Policy carefully. By accessing the Site or using our Services, you consent to the practices described here. If you do not agree, please discontinue use of the Site and Services.
1. Information We Collect
1.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you request a quote, schedule a consultation, or otherwise interact with our Services. This may include:
• Full name, mailing address, email address, and phone number.
• Photographs, descriptions, and details of jewelry or precious items submitted for evaluation.
• Government-issued identification (such as a driver's license) when required for compliance with secondhand dealer laws.
• Payment information, including bank account details for wire transfers or ACH, or mailing address for check delivery.
• Any other information you choose to share through contact forms, email, phone calls, or in-person consultations.
1.2 Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect certain information about your device and browsing activity, including:
• IP address, browser type, operating system, and device identifiers.
• Pages viewed, time spent on pages, referring website, and clickstream data.
• Cookies, web beacons, pixel tags, and similar tracking technologies.
1.3 Information from Third Parties
We may receive information about you from third parties, including analytics providers, advertising partners, payment processors, and verification services used to confirm identity or ownership of items.
2. How We Use Your Information
We use the information we collect for the following purposes:
• To provide quotes, appraisals, and complete jewelry purchase transactions.
• To communicate with you regarding your inquiries, offers, or transactions.
• To verify your identity and ownership of items, as required by law.
• To process payments and maintain transaction records.
• To improve, personalize, and analyze the Site and Services.
• To send marketing communications about our Services, but only with your consent and where permitted by law.
• To comply with legal obligations, including reporting requirements under California secondhand dealer regulations.
• To detect, prevent, and address fraud, security incidents, and other illegal activity.
3. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to enhance your experience and analyze traffic. Cookies are small text files stored on your device. We use the following categories:
• Strictly necessary cookies, which are required for the Site to function.
• Performance and analytics cookies, such as those provided by Google Analytics, which help us understand how visitors interact with the Site.
• Marketing cookies, which may be set by advertising partners (such as Meta Pixel or Google Ads) to deliver relevant advertisements.
You may control cookies through your browser settings or by using opt-out tools provided by analytics and advertising networks. Disabling cookies may affect the functionality of the Site.
4. How We Share Your Information
We do not sell your personal information for monetary consideration. We may share your information in the following limited circumstances:
• With service providers who perform functions on our behalf, such as payment processors, shipping carriers, insurance providers, IT service providers, and analytics partners.
• With law enforcement, regulators, or other authorities when required by law, including in compliance with California secondhand dealer reporting obligations.
• With professional advisors such as attorneys, accountants, and insurers, as reasonably necessary.
• In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets, in which case personal information may be transferred as part of the transaction.
• With your consent or at your direction.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption of sensitive data in transit, restricted access to personal information, and secure storage practices.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal, accounting, tax, or reporting obligations. Transaction records and identification information may be retained for the period required by California secondhand dealer laws, which is generally a minimum of three (3) years, and longer where required.
7. California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information.
7.1 Categories of Information Collected
In the past twelve (12) months, we have collected the following categories of personal information: identifiers (such as name, address, email, IP address), commercial information (such as transaction records), financial information (such as payment details), internet activity (such as browsing data), government-issued identification, and inferences drawn from the above.
7.2 Your Rights
As a California resident, you have the right to:
• Know what personal information we collect, use, disclose, and sell.
• Request access to the specific pieces of personal information we have collected about you.
• Request deletion of your personal information, subject to certain legal exceptions.
• Request correction of inaccurate personal information.
• Opt out of the sale or sharing of your personal information. We do not sell personal information, and we do not share it for cross-context behavioral advertising except as described in this Policy.
• Limit the use of sensitive personal information.
• Be free from discrimination for exercising your privacy rights.
7.3 How to Exercise Your Rights
To exercise any of these rights, please contact us using the information in the Contact section below. We will verify your identity before processing your request and will respond within the time required by law. You may designate an authorized agent to make a request on your behalf, subject to verification.
7.4 Shine the Light
California Civil Code Section 1798.83 permits California residents to request information about disclosures of personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.
8. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) signal. Because there is no industry standard for how to interpret DNT signals, our Site does not currently respond to them. We continue to monitor industry developments and may update this practice in the future.
9. Children's Privacy
Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal information from a child under 18, we will delete it promptly. Parents or guardians who believe their child has provided personal information to us should contact us using the information below.
10. Third-Party Websites and Links
The Site may contain links to third-party websites, products, or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party site you visit.
11. International Users
The Site is intended for users located in the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those of your country of residence.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will revise the Effective Date at the top of this page and, where appropriate, provide additional notice. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Gold Standard Buys
Laguna Hills, California
Email: goldstandardbuys@gmail.com
Website: goldstandardbuys.com
Last updated: May 15, 2026
